Asics- Running Shoe's

Observing and analyzing physical movements is the basis of every single ASICS® product. The researchers in Kobe have high-speed cameras, hi-tech measuring equipment, and sophisticated computer software at their disposal. Several test rooms have been set up to be able to translate the findings of the fundamental research into new materials and products. Shock absorption systems, anti-overpronation features, outsoles with Wet Grip® Rubber, water-resistant clothing are some of the ASICS' innovations which are put to heavy trials here. Three-dimensional measuring systems are used in Kobe to develop shoes with a perfect fit.

History

In 1949, Mr. Kihachiro Onitsuka began his athletic footwear company (Onitsuka Co., Ltd.) by manufacturing basketball shoes out of his living room in Kobe, Japan. He chose the name ASICS for his company in 1977, based on a famous Latin phrase "Anima Sana In Corpore Sano", which when translated expresses the ancient ideal of "A Sound Mind in a Sound Body." Taking the acronym of this phrase, ASICS was founded on the belief that the best way to create a healthy and happy lifestyle is to promote total health and fitness.

ASICS products were introduced to the United States in 1977 and brought with them an incredible story of athletic performance and technical advancements, a philosophy which still holds true today.

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